Fine Paints of Europe

Fine Paints of Europe are imported from Holland, and have the benefit of paint colors that endure and look beautiful a long time.

In the European Union (EU), the premium paints in the marketplace are developed in compliance with stringent, uncoerced industry standards to guarantee optimal durability and allure. European homeowners have elevated expectations of painted finishes, anticipating that this capital investment will wear exceedingly well for an extended period of time. Since 90% of the cost of painting is the labor cost, Europeans spend more per gallon to purchase premium paint because they view painting their homes as a capital investment. The standards are far lower in the US, and as long as lead and mercury are not present in the paint, fillers of any kind are allowable in the formula. With these brands, the paint begins to deteriorate after 24 months in normal conditions.

Fine Paints of Europe introduced Dutch enamels to the US in 1987. The Netherlands has been established as the world leader in this industry due to its strict adherence to using premium ingredients in formulating their coatings. These paints are recognized by consumers as being of superior value because of the longevity of the paint to beautify and protect their homes. It is far more costly to paint a home with inferior paint because, with labor costs being the majority of the cost to paint your home, you’re going to pay far more for labor when you need to paint your home more frequently. The color collections are exquisite, ranging from whites to bold colors. The pigments are rich, and colors include both the traditional and contemporary.

Helm, locally owned and operated, has been in business since 1970.

In addition to offering Benjamin Moore Paints and window coverings, our design staff consisting of 5 Certified Interior Decorators and 1 Certified Window Covering Expert can also assist you in selecting wall coverings. We are the proud dealers of Fine Paints of Europe as well. Our color matching system also affords us the ability to blend the custom colors you require.

To learn more about our interior design services or make an appointment with one of our Certified Interior Decorators, call us at (504) 390-3865 or email Jay Armstrong at We have 6 locations across the Metro New Orleans area to serve you.