Paint QualityRohm & Haas’ Paint Quality Institute answers this question by examining 3 properties: binders, pigments, and additives.

Binders, known as resins, form a matrix to confine pigments. Pigments give color and opaqueness to paint. Additives are used to change the properties of the paint in order to make enhancements.

The best quality paint contains the best binders, which affects everything from adhesion to stain and crack resistance. Paint quality is dependent upon the type and amount of binders employed. Quality paint also has more pigments and are enhanced with more additives. Prime pigments are excellent hiding pigments used to block the unfinished surface from showing through the finished results. The most commonly used prime pigment is titanium dioxide, also known as Titanium White. Additives are used to make paint more weather resistant, more resilient to mold/mildew, and to accelerate drying time, to name a few examples. These enhancements are desirable properties in the marketplace.

Helm Paint represents Benjamin Moore Paints, which boasts the most comprehensive and proven product lines in the industry for high-performance and outstanding results. Our highly trained specialists can assist you in obtaining the best paint for your specific circumstances. Benjamin Moore has published a comprehensive guide to their coatings with product listings and comparison charts to discern the best product to suit your needs. They distinguish between interior and exterior paints, and give the details of each coating and it’s best use.

You can find the chart at:

It is especially convenient if you’re unable to go to one of our many locations and are purchasing paint directly from our website!

The paint specialists at Helm Paint and Supply can advise you on all of your painting needs, especially the best brushes to use with your paint selections as well. Call us at (504) 861-8179 or email us at for more information. We’re family owned since 1970 and have 6 locations across the Metro New Orleans area to serve you: Mid-City in New Orleans at 8180 Earhart Boulevard, off of Carrollton Avenue; Lakeview in New Orleans at 5331 Canal Boulevard, near the railroad tracks close to City Park Avenue; Uptown New Orleans at 2801 Magazine Street, near Washington Avenue; in Metairie at 6820 Veterans Memorial Boulevard, near Power Boulevard; in Mandeville at 3659 Highway 190, at the intersection of Highways 190 and 22; at 1710 W. Thomas, near Natchez Street, in Hammond. You’re in good hands with us at the helm… we’ll steer you right!