Benjamin Moore Color Of the Year 2020: First Light
Benjamin Moore describes its color of the year as a soft, rosy hue blooming with potential. First Light (2102-70), is a soft, not too-pink rose tone. The Benjamin Moore team says it was looking for a color that could capture an upbeat and happy approach for the next decade. First Light is an optimistic, forward-looking color that, according to Benjamin Moore, serves as backdrop for a bright new decade.
“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development in a press release. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.” she added.
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