What Makes Benjamin Moore Paint The Best? Research, Innovation & Quality

Benjamin Moore Paint Company manufactures the best paint because they continue to do research, create innovated technology and invest in designing a quality product. Benjamin Moore has eight research and development laboratories at our 80,000 square-foot facility in Flanders, NJ. At this research and development hub, more than 100 chemists, chemical engineers, technicians and support staff develop new products and ensure our formulations remain best-in-class. Each lab focuses on a different area of expertise, from evaluating color standards to enhancing high-performance coatings designed specifically for industrial facilities.

We continually test and improve our products, while researching and developing new coatings to meet the evolving needs of our customers. Many Benjamin Moore paints within various product lines are zero or low levels of volatile organic compounds (VOCs), including AURA®Regal® Selectben®Eco Spec® WB, and Ultra Spec® 500, among others. A majority of our architectural coating formulations range from 0-100 grams per liter (g/L) VOC, compared to previous formulations ranging from 100-250 g/L VOC.

Benjamin Moore Gennex® Color Technology

Benjamin Moore Gennex® Color Technology provides one-of-its-kind color to the paint products. “Our team recognized if we made our own colorants, designed specifically for our paints, we could remove unnecessary chemicals that weaken paint—creating a formula that’s better, stronger and simpler.”

Product Stewardship – Third Party Certifications

In addition to Benjamin Moore’s efforts to reduce VOC emissions, certifying select products to third-party standards is a cornerstone of our commitment to product stewardship.

Certifications Include:

  • Green Seal®
    • Eco Spec® WB Interior Latex (primer and all finishes)
  • Environmental Product Declaration (EPD)
    • Eco Spec® WB Interior Latex (all finishes)
    • Ultra Spec® 500 Interior Latex (all finishes)
    • Ultra Spec® EXT (all finishes)
  • U.S. Green Building Council (USGBC) LEED®
    • Applicable to most Benjamin Moore interior paints (please refer to the Technical Data Sheet of each product for how our products qualify under various LEED® v4.1 categories; the following are examples for the low emitting category)
      • Aura® Waterborne Interior Paint (all finishes)
      • Aura® Bath & Spa Waterborne Interior Paint
      • Regal® Select Interior Paint & Primer (all finishes)
      • ben® Interior Latex Paint & Primer (all finishes)
      • Eco Spec® WB Interior Latex (primer and all finishes)
      • Ultra Spec® 500 Interior Latex (primer and all finishes)
      • Ultra Spec® HP Acrylic Metal Primer HP04
  • Declare Label/The Living Building Challenge Imperative 11
    • Ultra Spec HP® Acrylic Metal Primer HP04
    • Ultra Spec® 500 Interior Latex (primer and all finishes)
    • Ultra Spec® Exterior Flat Finish N447
    • Ultra Spec® Exterior Satin Finish N448
    • Ultra Spec® Exterior Gloss Finish N449
  • Master Painters Institute (MPI) Green Performance® Standard
    • Applicable to various Benjamin Moore products
What Makes Benjamin Moore Paint The Best? - Benjamin Moore Paint - Doors Grey
Benjamin Moore Paint - Dining Room What Makes Benjamin Moore Paint The Best?

Helm Paint & Decorating, locally owned and operated, has been in business since 1970 and is an independent dealer of Benjamin Moore Paints and Finishes. Our trained specialists are available to assist you in selecting paint and supplies for your business. We also offer interior design service along with window treatments and wall coverings. We have locations across New Orleans, Metairie, Mandeville, Hammond and Gretna, for your convenience, to serve you.

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