What Is Gennex® Color Technology By Benjamin Moore?
Gennex® Color Technology is a brand paint developed by Benjamin Moore from science. It delivers extraordinary hues and unsurpassed durability to ensure the color lasts for years and years. According to the research completed by Benjamin Moore over the course of ten years, certain chemicals can prevent paint from delivering the color you want. So, Benjamin Moore removed them and completely revamped their paint making process.
YOU CAN’T SIMPLY ‘MATCH’ BENJAMIN MOORE PAINT COLOR IN ANOTHER BRAND. GENNEX IS THE REASON. ~ Harriette Martins, Senior Brand Manager for Benjamin Moore Paint
The Gennex Science
Most paint colorants that are common to the industry require the addition of certain chemicals so that they can mix easily into any number of paints. Benjamin Moore decided to create their own colorants that are designed specifically for Benjamin Moore paint colors. In the design process, Benjamin Moore removed unnecessary chemicals creating a formula that is better, stronger and even simpler.
One-Of-Its-Kind Color
“Gennex® waterborne colorants give our paints vibrant hues that last for years. Our color consistency is the precise result of Benjamin Moore paint and Benjamin Moore Gennex® colorant, together. This particular pairing is what makes Benjamin Moore products impossible to replicate.” The Gennex® technology is durable and fade resistant. The technology resists color fading indoors and stands up to harsh weather conditions outdoors. As a result, the Benjamin Moore Gennex® paint colors will give painters premium color that will last for years to come.
Environmentally Responsible
The Benjamin Moore Gennex® paint colors offers zero-VOC even after being tinted with Gennex® Colorants. “Gennex® is a testament to Benjamin Moore’s dedication to meet or exceed the most stringent environmental standards. With over 3,500 colors, you can pick the exact color you need, and know you’ve been environmentally responsible with each and every one of them.”
This technology achieves the perfect color accuracy that Benjamin Moore clients have come to enjoy and expect.
Helm Paint & Decorating, locally owned and operated, has been in business since 1970 and is an independent dealer of Benjamin Moore Paints and Finishes. Our trained specialists are available to assist you in selecting paint and supplies for your business. We also offer FREE 2 hour Pro Delivery Service. Find out more HERE.
We have 6 locations across the Metro New Orleans area, for your convenience, to serve you.
